Dreft – Expert in Garment Care and Fabric Protection

Dreft is a laundry detergent with a long-standing tradition, recognized by consumers as the safest detergent for clothes. Present on the market since 1948 in Belgium and since 1957 in the Netherlands, it is a key product in BlueSun’s portfolio. With the slogan “Nothing is safer than Dreft,” the brand builds trust and loyalty among customers worldwide.

The Best Detergent for Washing Colors and Whites

Dreft detergents provide fabric protection, maintaining their freshness, colors, and fiber structure. These products keep clothes in perfect condition for a long time, making Dreft the best choice for everyday laundry.

Dreft Product Range

Dreft Color and Dreft White – Color and White Care
Dreft Color and White are designed for everyday color and white protection. Available in both powder and liquid form, they provide effective washing and long-lasting color intensity.

Dreft Morning Freshness – Long-Lasting Freshness for Clothes
Give your clothes exceptional freshness with Dreft Morning Freshness. This detergent contains a color-protecting formula enriched with natural ingredients, keeping your clothes pleasantly scented for longer.

Dreft Sensitive – For Sensitive Skin
Dreft Sensitive is an ideal solution for people with sensitive skin. Thanks to the rosehip extract and hypoallergenic formula, the product is safe for the skin, as confirmed by dermatological tests.

Dreft Delicate & Wool – Gentle on Wool and Silk
Dreft Delicate & Wool effectively cares for the most delicate fabrics, such as wool and silk, preventing damage and loss of softness.

Dreft Eco – Eco-Friendly Laundry Detergent
Dreft Eco White Flower is an eco-friendly detergent with a formula containing natural ingredients and biodegradable perfumes. Dreft Eco provides effective cleaning and fabric protection while caring for the environment.

Dreft Ultimate Care – Fabric Softeners

Fabric and Color Protection
Dreft Ultimate Care fabric softeners provide softness and protect colors and fibers, extending the lifespan of clothes. Thanks to collagen, they delay the aging process of fabrics.

Innovative Cosmetic Ingredients
The formulas contain collagen, which protects fibers and prevents color fading, ensuring long-lasting intensity even after multiple washes.

Luxurious Fragrances

Dreft softeners feature delicate fragrances inspired by perfumes, combining citrus, floral, and woody notes for long-lasting scent on clothes.

Dreft softeners offer softness, protection, and exceptional scents, ensuring clothes remain fresh and durable.

Why Choose Dreft?

Dreft combines cleaning efficiency, garment protection, and skin safety with eco-friendly values. Our products are laundry detergents that are gentle on fabrics and environmentally friendly.

Advanced Dreft Technology

Dreft uses innovative solutions such as:

• Color-protecting polymers that prevent dye transfer between clothes.
• Optimized enzymes that care for fabric fibers, preserving their structure.
• Cosmetic ingredients like collagen that delay the aging process of fabrics.